NEINVER and Nuveen Real Estate open Amsterdam The Style Outlets, their first outlet centre in the Netherlands

26 November 2020. NEINVER and Nuveen Real Estate have strengthened their European footprint with the opening today of Amsterdam The Style Outlets, the first outlet centre in the Greater Area of Amsterdam.

This €110 million development will create around 600 direct jobs and is the first project in the Netherlands for the joint venture between NEINVER, the second-largest outlet operator in Europe and the largest in Spain and Poland, and one of the world’s largest investment managers Nuveen Real Estate.


The €110 million development, which creates approximately 600 direct jobs, is the first outlet centre in Greater Amsterdam


With Amsterdam The Style Outlets, the joint venture expands its international footprint to five countries (France, Italy, the Netherlands, Poland and Spain) and increases its portfolio to 15 operating assets, with a €1.4 billion GAV, strengthening its position as a leading investor in the European outlet industry. For NEINVER, co-owner and manager of the centre, this is the 21st asset in its expanding portfolio, which now spans 510,000 m2 of GLA.

Amsterdam The Style Outlets features 19,000 m2 of GLA and over 100 stores. The centre is opening with around 75% occupancy and a curated fashion shopping selection, with some brands debuting for the first time in the Dutch outlet market. Top brands at the centre include adidas, Björn Borg, Dstrezzed, Geox, GUESS, Karl Lagerfeld, New Balance, Nike, O’Neil, Petrol Industries, PUMA, Salomon, Skechers, S. Oliver and The Kooples, among others, with more firms scheduled to join the line-up after the opening.

 “The opening of our 21st centre and first outlet centre in the Netherlands, one of the European countries with the highest GDP per capita, marks an important milestone for the company and strengthens our position as a leading European operator and a trusted partner to our stakeholders.” says Daniel Losantos, NEINVER’s CEO. “We have met the opening deadline despite the adverse situation. This reflects the importance of 25 years of expertise, combined with hard work and a strong proposition for retailers. We are convinced that this centre will become a success in the outlet space and a driver for the economy in the region, more necessary than ever in these challenging times.”

“The opening of this latest outlet centre in Amsterdam is a welcomed next step in growing the presence of The Style Outlets across Europe. We are excited to be the first operator in the Greater Amsterdam area, bringing high-quality brands to the region. At Nuveen Real Estate, we remain committed to the outlet sector and are looking forward to continuing to grow our portfolio through our joint venture,” Charlotte Ashworth, Fund Manager at Nuveen Real Estate

About Amsterdam The Style Outlets

In addition to its exciting brand mix, the centre includes a complete offer of guest services, including free Wi-Fi, concierge service, mobile charging stations, baby care rooms and VAT refund. Moreover, 1,000 m² are dedicated to leisure areas, restaurants with outdoor seating, and walkways to provide a complete shopping experience. Moreover, the centre features 2,230 parking spaces for cars and 200 for bicycles.

The Dutch outlet is the first outlet development in the Randstad area, one of the wealthiest and most densely populated regions of Europe which includes the four largest Dutch cities, with a catchment area of 12 million people within 90 minutes’ drive. The centre combines its strong catchment area with its proximity to Amsterdam’s Schiphol airport, (less than 10 minutes by car), and easy access to the Dutch capital (an 18-minute drive to the city centre) and Haarlem. The centre is located next to Halfweg-Zwanenburg railway station, two stops away from Amsterdam Central Station. 

With a village design inspired by traditional Dutch architecture, the architecture of Amsterdam The Style Outlets is reminiscent of old factory buildings and is inspired by the historic SugarCity site where the outlet is located. Because the outlet centre is built on stilts and is located on the water, the centre also seems to rise from the water: a nod to the traditional Amsterdam architectural style. Developed in line with high sustainability standards, the centre has obtained BREEAM New Construction certification in the design phase.