NEINVER appoints Montse Ortega as Head of Visual Merchandising and Experience

13/12/2023 — NEINVER has appointed Montse Ortega as Head of Visual Merchandising and Experience, reporting directly to Joan Rouras, the Group’s Director of Leasing and Retail.

She will take on a range of responsibilities including defining and harmonising the visual identity of NEINVER’s outlet centres, overseeing campaigns and interior design. The purpose of the role is to help the company achieve an outstanding performance from both a commercial and a look & feel perspective. With her deep-seated understanding of the importance of the customer journey in the fashion sector, Montse will also be focused on elevating the shopping experience and ensuring that customers have a positive and memorable visit. She is set to introduce creative and innovative strategies aimed at strengthening the emotional links between brands, products and consumers. Montse will also take the lead on a number of training courses on Visual Merchandising for both brands and NEINVER staff.

Montse joins the company after a long and successful career in the sector, having played a key role in the creation, scaling and international growth of brands such as Mango, Desigual, Custo Barcelona and Cuidado Con el Perro, among others. Her work has been recognised both in Spain and internationally by a clutch of awards, including the Excellence in New York VM & Design Award in 2011 and the Top 10 Barcelona Awards in 2007.

Montse graduated in Fashion Design from Barcelona’s School of Fashion Arts and Techniques and studied philosophy and history of art at the Lycée Jean Lurçatin Perpignan, France. She speaks Spanish, French, English and Catalan.