Madrid, 18 April 2017.- NEINVER, a Spanish company specialised in investment, development and management of property assets—the second-largest operator of outlet centres in Europe and the largest in Spain and Poland— celebrates this April the fifth anniversary of Roppenheim The Style Outlets.
With its strategic location at the border between France and Germany, the outlet centre has recorded five solid years of growth in sales and foot traffic and has contributed to job creation in the region with 820 positions. Last year, the centre’s sales rose 18% over the previous year, while the number of visitors increased by 16% to almost 1.8 million (72% higher than in its opening year), and aims to reach 2 million in 2018.
The French outlet centre has recorded five solid years of growth in sales and foot traffic. Last year, the centre attracted over 1.7 million visitors, and aims to reach 2 million in 2018.
Roppenheim The Style Outlets, which opened in 2012, has increased its range of fashion outlets and restaurants by about 40% over those five years, from its original 75 units to its current 103 units, with a 96% occupancy rate. After welcoming last year new brands such as IKKS, Home&Cook, Kid’store, Finsbury, Basler and The Kooples, which opened its largest store in the world at the centre, Roppenheim The Style Outlets also added other brands in 2017, including Triumph, Bébé Confort, Havaianas and a Ruff’s Burger restaurant, which will soon be joined by Galeries Lafayette. It also recently expanded its parking capacity, adding 200 new spaces for a total of around 2,000.
Although most of the centre’s visitors come from France and Germany, the number of tourists coming from outside those two countries has grown by 326% over the last four years. As a result, the number of duty-free transactions increased by 64% last year, to 2,700 transactions. The centre offers free shuttle bus service from the cities of Strasbourg, Karlsruhe and Baden-Baden.
With a design that evokes the traditional villages of French Alsace, the centre was chosen by brands in 2016 as the fifth most attractive outlet centre in Europe, according to a report by the German consultancy firm Ecostra. The centre was also awarded as “Best Outlet Centre” at MAPIC Awards 2013. With a 89% satisfaction rate, the features that shoppers value most, according to a recent survey of visitors to the centre, include its easy access, its cleanliness, the architecture and green spaces, the safety of a car-free zone, the service in the stores, and the parking. The study also showed that the average number of visits per person was 5 a year, with an average stay of 2 hours and 20 minutes, and that 87% of the visitors bought something.
Another milestone of last year was the renewal of the centre’s BREEAM In-Use certification, making it the first outlet centre in the world to receive a rating of Outstanding, earning it a nomination in the latest edition of the BREEAM Awards, in the Retail (In-Use) category.