FACTORY wins “Best Internet Campaign of the Year” award

Warsaw, 16 October 2018. FACTORY, one of NEINVER’s outlet brands and the leading one in the Polish market, has been recognized by the Polish Council of Shopping Centers with the "Best Internet Campaign of the Year for a Shopping Center" award at the PRCH Retail Awards. This award acknowledges campaigns in terms of efficiency and innovation, as well as their visual and artistic component.

FACTORY’s digital campaign, launched during the 2017 Fall/Winter season, was part of the brand’s new communication strategy with a language based on intense emotions such as sensuality, impulsiveness and excitement. It features a series of unique videos widely used in social media and cinemas. The team of young artists involved in the production has been acknowledged both by the industry –two awards at the Warsaw Corporate Film Festival- and by the audience, bringing record-breaking viewing results.

FACTORY brand was established by NEINVER -a leading investor, developer and operator of outlet centres in Europe and the market leader in Poland and Spain- in Poland in 2002 with the opening of the first outlet centre in the country. It currently operates in the cities of Warsaw (Ursus and Annopol), Poznan and Krakow, with a total GLA of 75,500 m2, over 400 stores and 100% occupancy. In 2017, more than 12.4 million customers visited FACTORY centres, while sales increased by 5% compared to the previous year.