NEINVER brings together leading retail brands at a strategic event
18/03/2026 – NEINVER hosted the first edition of GameChangers in Madrid, bringing together leading brands from the fashion, sports, lifestyle and food & beverage sectors. The event provided an opportunity to share the company’s recent business performance, review the current retail landscape and discuss NEINVER’s strategic priorities in an environment shaped by efficiency, differentiation and customer experience.
Held at Santiago Bernabéu Stadium, the event focused on brand partnership and on collaboration as a key factor in developing competitive retail destinations that are prepared to meet the challenges of the sector. In this context, NEINVER highlighted its approach to collaboration, based on close partnerships, ongoing communication with brands, joint efforts and shared decision-making.
During the event, the company shared progress on Alpes The Style Outlets, its development project in France. Located near the Swiss border and close to cities such as Geneva and Annecy, the asset stands out for its strategic location, strong connectivity, a catchment area of nearly 6 million people and significant tourism potential. With 20,400 sq m of retail space and 95 stores and restaurants, the project is scheduled to open by late 2027.
NEINVER also presented an update on its recent business performance and key operating indicators across its portfolio in Europe. Over the past three years, the company’s assets have shown sustained growth, with visitor traffic up 12%, sales rising by more than 26%, average occupancy holding steady at 97%, ATV increasing by 11%, and sales density growing by 19%.
These results reflect the strength of the outlet model and the importance of close collaboration with brands to improve conversion, enhance the appeal of the centres and continue adapting the commercial offering to evolving consumer demands.
GameChangers also coincided with an important milestone for the company: 2026 marks the 30th anniversary of the opening of FACTORY Las Rozas, now Las Rozas The Style Outlets, Spain’s first outlet centre and one of the pioneering projects of this format in Europe. This anniversary reinforces NEINVER’s role as one of the historical driving forces behind the outlet sector in the European market.
With this first edition of GameChangers, NEINVER is underscoring the value of collaboration with brands across the sector and strengthening a platform for dialogue aimed at continuing to drive the development of its centres in a constantly evolving market.
