Alpes The Style Outlets will be nestled in the French Alps near the Swiss border, just a 25-minute drive from Geneva and 45 minute from Annecy. The centre will offer an exclusive retail mix of sought-after international and renowned national labels. As a result of its spectacular location in the heart of the mountains, it will prominently feature sports and leisure brands. Its “Alpine village” design, totally inegrated with the local architecture, with chalet-style shops, combining natural materials such as wood and stone for a contemporary look will bring a compelling retail mix, an appealing and inviting ambience, amenities and services that will ensure a relaxing day-out and provide much more than just shopping.