What is NEINVER’s speciality as a manager of outlet centres?
With more than 40 years’ experience, NEINVER has developed its own property asset management system. Its processes let it identify opportunities and optimise resources to achieve the best results in each store location and each centre.
The company has an in-house team of professionals who know how to successfully manage a retail property in each of its phases, from site selection to financing, design, leasing and management
How does NEINVER partner with the store operators?
NEINVER’s specialisation in the retail property sector, especially in outlet centres, and its experience as a developer, lessor and manager of centres are an added value appreciated by international investors and developers, who see the Company as a strategic partner for developing or acquiring new retail properties.
NEINVER also works as a strategic partner of the brands behind the stores, advising them on each phase of the project. It identifies ways to optimise and improve the operators’ business activity and performs goal-based resource management. The management systems it has developed help determine whether a given unit is the right size for a particular brand’s business and goals, and once the centre is fully operational, help identify and establish the causes for any drops in sales, so corrective measures can be taken.
These same criteria of excellence are also applied to the centre as a whole, attaining high performance thanks to three complementary traits: pricing, the mix of stores, and the shopping experience.
What defines NEINVER’s business strategy?
Thanks to its specialisation in managing outlet centres and its status as a benchmark in the European market, the Company now operates in six European countries: Germany, Spain, France, Italy, Poland and Portugal, managing 14 centres and more than 800 brands, many of which are in multiple NEINVER centres.
What added value comes from The Style Outlets’ being a best-in-class international platform?
The European outlet sector is a very fragmented market with multiple operators. The Style Outlets is a European platform, operating in six countries, which offers brands a chance to position themselves in different markets at the same time, while maintaining control over quality and their image.
In addition, The Style Outlets centres bring an added value to brands and shoppers alike by presenting the best mix of stores, value-added services and a unique environment.
What is the difference between the two brands: Factory and The Style Outlets?
Factory is the pioneering brand that has enjoyed remarkable success in terms of foot traffic, conversion rates, the brands’ confidence, and customer loyalty.
However, the customer profile is changing and requires an exercise in adaptation that meets the needs of increasingly demanding shoppers. To do this, in 2009 NEINVER created an innovative outlet centre concept under the brand name The Style Outlets.
The Style Outlets is notable for offering a unique shopping experience thanks to its better mix of stores, value-added services and unique architectural designs, all planned using sustainable construction criteria and tailored to their surroundings.
How is NEINVER’s distinctive management reflected in the centres’ foot traffic and sales?
The success of NEINVER management is reflected in the frequency of shoppers’ repeat visits, typically 13 to 15 times a year, and by the conversion rate, in which over 75% of visitors to the centres buy something.
What criteria does NEINVER follow in choosing and developing new projects?
Location, ease of access, number of potential customers, etc. A host of determining factors that it has been identifying throughout its experience in the sector. In general, the projects NEINVER develops are located 20 to 60 minutes from major urban centres.
Average dimensions of its centres range from 16,000 m² to 20,000 m² of GLA, offering shoppers an appealing mix of stores. Their design is notable for its flexible, environmentally sustainable architecture designed to optimise energy resources, and culturally tailored to their surroundings.